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Matthew Malone
December 2012
Hot Pink
These images are part of an ongoing series Malone started in 2003 titled Hot Pink. The basic premise involves using pink balloons as a drawing tool to create temporary installations that he then photographs. Malone chose the color pink because it contrasts so sharply with almost any environment. It screams look at me! Initially he didn’t want to be subtle. I do realize the vast majority will stop at the color and move on. But similar to highlighting important text in a document; the intense pink alerts the educated visual reader to the place where key passages begin.
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